http://www.kentonlibrary.org/business/businessrss.cfm Business and Non-Profit Resources at Kenton County Public Library en-us Copyright 2010, Kenton County Public Library Fri, 19 Mar 2010 01:00:34 EST http://www.kentonlibrary.org/newbooks/images/littlelogo.gif http://www.kentonlibrary.org/businessrss.cfm 64 75 http://www.kentonlibrary.org/business <i>New Book for Nonprofits: Strategic communications for nonprofits </i> <br><b>Date:</b> "The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change.<p> It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. <p> The book then goes on to address specific issues like earning good media coverage, building partnerships to increase available resources, handling a crisis, and more. This second edition builds on the earlier work and includes new case studies, new trends in media and branding, ethnic media issues, and trends in technology."--BOOK JACKET. Fri, 19 Mar 2010 01:00:34 EST